I'm not really going to bother stating here anything that hasn't already been said... the new logo sucks and it looks like a Z, a %, a cactus, etc... I've ranted enough on the Our Story journal as it is. I've said it. Everyone else has said it. It's been stated enough.
I do not support the new logo.
But whether the staff have elected to keep their heads up their asses and pretend we don't have valid points regarding their rebranding blunder, or if they've maybe timidly stepped back and muttered under their breath "Holy shit, they're right.", I'm afraid we're stuck with the thing until a time when the money invested in everything involving the rebrand doesn't bind us to its use. Fortunately, that doesn't mean we have to put up with it, get used to it, or learn to love it in all its fantastically un-deviant glory.
We can wait it out.
And never let them forget it.